These Are Sausages.

We have to admit, we were a bit shocked when we saw them at first.

And we consider ourselves creative open minded people.

This has to be strangest sausage packaging in the world.

It's wild, modern, balloony, festive...

It's definetly not something you would immediately associate with sausages.

The Russian designer and client have to be nuts.

Or are they both geniuses?

They might be if you look at the alternative.

Which is to go for a design that is all about sausages.

Which would make it look like all the other sausages in the supermarket.

Let's say this sausage brand is totally new.

So it would have to start getting some market share at the cost of other sausage brands.

Looking exactly like all the other brands would mean that consumers would probably not notice the new brand.

Looking like a wild party sausage from disco space will definitely get people's attention.

The way we see it, this new design could fail quite easily.

But so could a "safe" design, and the rewards for this weird design could be much higher, because it is almost a new category by itself.

Go strange sausage go!