Not Your Average Car Commercial (Thank God)

Why do all car commercials look the same?

(You know, shiny car drives on empty road in desert/mountains/forrest).

Because that's what most car manafacturers want from their ad agencies.

They think it's safe, because nobody can hate it or not understand it.

We think it is very dangerous.

Not only are these commercials boring the crap out of consumers, but they also don't tell anything special about the brand.

Fortunately, there are a few car marketers out there who do get it and have the guts to produce some great stuff, which makes people fall in love with their brand.

Mini is certainly one of them.