Impossible To Make? All The More Reason To Design It

We saw this concept of a Coca Cola can on a design blog called TheDieline.com

It was made by a young designer by the name of Dzmitry Samal.

The design is certainly remarkable, but so were the comments on the blog from other designers.

You would think designers would argue about wether it fits the Coca Cola brand, or maybe just explain why they thought it was beautiful or ugly.

Think again. All comments from other designers were explaining why such a can can't possibly be manufactured on a mass scale.

Too expensive when it comes to materials, it would take too long compared to a normal can..

We were surprised. We expected most designers to think bigger than that.

Which brings us to the reason why we posted a picture of the Sydney Opera House above the Coca Cola can.

When Danish architect Jorn Utzon presented his design for the opera house, it was impossible to build.

He designed it first and dealt with construction problems later.

Impossible didn't stop him and it shouldn't stop you.

Like the famous sport brand says: Impossible is nothing.