Loyal readers of this wonderful, wonderful blog know we (together with our Chicago sister agency The Escape Pod) are helping comedian Rich Fulcher to promote his new book Tiny Acts Of Rebellion.
We are doing this by organising a flash mob and tweeting about it.
We have asked people to change their avatars and hundreds did.
We have asked those hundreds to spread our message and they did.
And when you have hundreds of people doing your tweeting for you, 1 of them might just spread the message to exactly the right person.
Our message reached actor&comedian Steve Agee who tweeted about it.
Mr Agee has 900,000 followers who love to read every tweet from him.
On Twitter it is true that you are only a few people away from every person in the world.
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