Japanese men working for big corporations are called "salarymen". These salarymen work hard all week and hand their paycheques over to their wives, who then give them an allowance.
Japanes agency UltraSuperNew used this custom for a campaign to promote Philips raizors.
It's fun, effective and a bit weird. Just what we would expect from Japan.
You could got to the campaigns website www.kokekokke.jp but you probably can't understand a thing of what's going on.
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