We love Pants To Poverty.
Not only because they are trying to make the world a better place by making and selling totally chemical free underwear while paying cotton farmers and factory workers a fair price, but because they are so 2010 in doing it.
Their advertising is totally social using Youtube, Flickr, Wikepedia, blogs and Twitter.
And their sales channel doesn't include a single store.
Instead they succesfully promote and sell their underwear at concerts and events.
They are a sort of charity, but the coolest charity we ever came across.
Using everything that works well for them, like pretty girls in their undies at concerts and a mysterious creature called The Panteater.
Watch the Panteater Documentary here, buy some underwear at www.pantstopoverty.com
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