Nerds To The Rescue

A couple a days ago we wrote a post about Microsoft's advertising and it's image.

To put it mildly: Microsoft's image could be better.

And that's because of bad communications and bad communications alone.

Sure, they have made some mistakes like Vista (ok, big one there) and their business methods in dealing with competitors are sometimes bullying.

But Google made some screw ups as well and made a very questionable deal with the Chinese government.

And why is Microsoft not getting kudos for Bill Gates charity work?

At Lateral, we believe nerds will save the planet.

Because they do not have some (political or religious) ideology that guides them, but because they see a problem or need and aim to fix it or answer it.

Watch this video and you will know what we mean.

We love Bill Gates for his foundation and we kinda like Microsoft as well.

We could even grow to love Microsoft if it would fix it's advertising and other communications.