Microsoft Sucked At Advertising, Then Got It Right, Then Started Sucking Again

Nobody likes Microsoft.

But everybody uses it.

Why? Because Microsoft may not be the hippest, not the easiest to use, not even the brand that offers people the latest technology.

What Microsoft does do well, is offer great value for money.

This video shows Microsoft ad's from 1990's till 2009.

In 2008 Microsoft for once had a message that was perfect for them.

But they just had to screw it up again, trying to be really cool in 2009.

Microsoft: you are functional and great value for money.

You are not cool and you don't have to be.

People love functional.

People hate brands that try to be cool when they are obviously not.

Stop trying to be Apple and start being Microsoft.

In the end people will you for it.