Add A Sixth Sense To Your Mobile Phone

3 things are important to us in this video.

The first is, that this "device" was made from mainstream consumer available technology which only costs $350.

The second is that is was made by just one guy.

And the last thing is, that the presentor is NOT talking about something that is to come in 10 years.

(the presentor did mention something about 10 years, but she was refering to the whole thing being implemented into brains!)

This technology will be mainstraim in about 3 years.

Every mobile phone will have this.

Repeat: every mobile phone will have this.

Which means that consumers will be able to compare your brand and product more easily than ever.

Which means that you, marketer, have to do two things, and you better do 'm fast.

First make sure that you have covered your basics: make sure you are planet (environment, labourors, animals ) friendly and that your price and quality and service are highly competitive.

The second thing you have to do is a bit harder but the rewards are much higher.

 Make sure that you are incomparable.

Have incomparable functions, incomparable design, incomparable distibution, incomparable service and a very clear and incomparable brand story.

Things are becoming more comparable very fast.

Make sure people don't view your brand or product as just a comparable thing.