Pepsi Raw People: Take A Look At Skittles

Pepsi Raw people, we at Lateral Amsterdam love the way you are building the Pepsi Raw brand.

You are doing lots of things totally right.

You are mostly building your brand through sampling and social media instead of traditional advertising.

You even printed your Twitter adress on 1.4 million cans, asking people to tell you what they think of Pepsi Raw.

You are almost doing everything right.

And still you have only 900 followers on Twitter and only about 2000 fans on Facebook.

We feel this is because you are giving no social rewards for people using social media.

Which is a shame because it is so easy.

What people get out of social media isn't just communicating with others.

A large part of it is about getting attention.

Skittles knows this and puts everything (unfiltered by the way) people say about Skittles on Youtube, Facebook, Twitter, Flickr on their own website, skittles.com.

You should do this and more.

Print Twitter comments (positive and negative) on your cans.

Show real time web communication about Pepsi Raw on electronic billboards.

Print "@estherwaller23 doesn't really like it, but @jeffpulver LOOOOVES it" on London busses.

Show yesterday's most interesting Twitter and Facebook comments on Pepsi Raw in newspaper print ads.

Get more people talking about Pepsi Raw by making sure they get something out of it.

Also, showing people other people are talking about Pepsi Raw makes them curious and makes them want to join the conversation.

Succesfully using social media isn't just about talking and listening.

It is very much about taking and giving as well.