Lateral Thinking: Make It Fun

At Lateral one of our all time favorite ad slogans is from light soft drink Diet Tango:

"Diet Tango. You need it because you are weak."

And let's face it, most of us are weak.

We are temped by fatty snacks and sugar filled drinks all day.

And all too often we can't resist temptation and give in.

This wouldn't be such a problem if we got enough exercise, but we don't.

Because we are also tempted by things that allow us to avoid exercise like remote controls, cars and escalators.

So if we want people to get more exercise, how do we do it?

Do we launch a campaign telling people exercising can prevent heart attacks?

Most people already know so that can't be the answer.

Ban cars, remote controls and escalators?

Nice idea, but there would probably be riots.

Some people in Sweden came up with a real nice solution.

They turned regular stairs into piano keyboards which produce a sound when stepped on.

Suddenly climbing stairs becomes very temptative.

Fighting one temptation with another.

There is always a great solution as long as you keep thinking.

Giving up is for the weak.