Burger King Augments Dollar Bills

We write about Burger King a lot on this blog, because they seem to share our attitude.

Which is: try everything, build on what seems to work.

We think this is a smart way of operating in the real off line world and we KNOW it is the only way to succeed online.

Not everything Burger King does online is succesful but that does not matter.

They create, try, learn and create again.

They stop doing what doesn't work and improve and develope what does seem to work.

And now they have taken their next little step in augmented reality.

No need to print anything out first, consumers can just hold up a dollar bill in forn of their webcam to see what that dollar will buy them.

Try everything, build on what seems to work.

It's really not that difficult.