Reinventing The Wheel

We started Lateral becuase we did not want to do just advertising anymore.

We want to solve problems for clients (or create new opportunities, but that's a dfifferent blog post).

And the harder the problem, the better we like it.

How the make a folding bike as small as possible isn't exactly our field of expertise, but we like designer Victor Aleman's appraoch. His attitude: "who says you can not fold a wheel?"