We love what Theo Watson, Thijs Bierstekers and Karian Weijers are doing (the video below is a test which took place at september 4) for the new Dutch Film Museum.
They could have played it boring and safe by doing a (media wise expensive) poster or print ad announcing the coming of the new Film Museum, but they chose to make themselves and their clients budget work harder.
On the site where the new museum will be built they use the only material there (sand) to show the world what the new Film Museum will look like.
As fellow Dutch men, we are proud. And a little bit jealous.
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