Using Bloggers To Advertise Your Brand?

A lot of brands have tried to advertise using bloggers. Only a few have been succesful, because only a few have gotten it right.

It's hard and tricky because as a marketer you have to realize (and keep realizing) that the blogger and his/her audience come first and your brand comes second.

If you get it wrong, it's even less effective than traditional advertising.

Watch this video from a blogger who participated in The Ford Fiesta Movement and learn a few things about what you can and cannot do as a brand in the blogosphere.