Architecture Meets Fun

If you are working in a boring office, tell your boss to hire Clive Wilkinson. He did some amazing work for the offices of Disney and Google, but we still prefer his container stuff which he did for a charity organization which send stuff to Africa in containers. Here is some of his amazing work

Is It Advertising? No. But It Is Beautiful!

Check out this amazing short film by young director Christian Simmons. Amazing, the guy is only 26!

High End Gasmasks

At Lateral we colaborate with many many many wonderful friends who make many many many wonderful things.

Check out these fashionable gasmasks designed by our pal Diddo Velema.

The Next 5000 Days Of The Web

The Internet is going to materialize...

Using Bloggers To Advertise Your Brand?

A lot of brands have tried to advertise using bloggers. Only a few have been succesful, because only a few have gotten it right.

It's hard and tricky because as a marketer you have to realize (and keep realizing) that the blogger and his/her audience come first and your brand comes second.

If you get it wrong, it's even less effective than traditional advertising.

Watch this video from a blogger who participated in The Ford Fiesta Movement and learn a few things about what you can and cannot do as a brand in the blogosphere.

Must See Documentary: Another Perfect World

The Second Life hype may be over, virtual worlds will continue to grow. Watch experts, users, nerds and plain idiots in the excellent documentary Another Perfect World

Disney Growing Up

We all know Disney for their ultra-sweet child friendly movies.
But Disney seems to be growing up. Check out TRON!

Our Chicago Sister Agency Does It Again!

After their hugely succesful first 'Penny Pranks', our friends at The Escape Pod have just launched some new viral videos for Office Max.
Enjoy.






By the way, this is one of the first Penny Prank videos