At Lateral we are huge Skittle fans.
We have watched every Skittles commercial that was made for the last 3 years at least a hundred times.
We even did a post on it.
Watching the commercials, we immediately knew this is a brand (client)who is unafraid.
Turns out, Skittles is even braver than we thought.
They are showing everything that is posted about the brand (videos, pictures, comments) on Facebook, Flickr, Twitter and Youtube on their own website skittles.com
And when we say that they are showing everything, we mean everything.
Last time we looked at their website one of the comments on a skittles youtube videos was "I like M&M's better".
A lot of marketers in the USA are critizing the way Skittles sort of puts their brand in the hands of consumers.
We say Skittles is very smart and we are not alone in this.
Only 2 other brands have more fans on Facebook than Skittles.
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skittles is behaving well. it's just going with the flow really. why do people resist that? going with the flow.
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