Monday, September 7, 2009

Nike History Of Flight


At Lateral we always love to find out things about companies' and brands' history.

It's always fascinating to read how a company got started, how it struggled and succeeded.

We think we are not the only ones interested in it, and we find it amazing to see how few brands actually use their history to delight current customers and attract new ones.

Fortunately some brands do understand the power of their history, like Nike.

Visit and enjoy Jordan History Of Flight: http://www.nike.com/jumpman23/historyofflight/

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