Women Won't Buy From Prettier Women

At Lateral we are interested in everything that has to do with women. And we have a great excuse: we want to know about them, because we want to sell them stuff.

Here is a piece of new research on women's shopping behaviour we enjoyed today:

Sexy shop assistants discourage women from making purchases, new research claims.Employing sexy shop assistants can be intimidating to women and put them off making a purchase , a new study claims


Researchers found that women were less likely to buy a product if they believed that the female staff member was more attractive than them as they were considered a direct "social threat".

Unlike celebrity endorsements, which were seen as positive role models, beautiful female shop assistants appear to be a little "too close to home" and direct competition to the purchaser. Potential purchasers may be even put off entering the shop altogether.

read the rest at: http://www.telegraph.co.uk/science/6027746/Sexy-shop-assistants-discourage-women-from-making-purchases-new-research-claims..html