We Are Getting Kind Of Tired Of Stuff Like This...

Yes we do think it's creative. We may even call it clever.

But we have 2 big problems with stuff like this.

The first is: advertising is using everything these days, and it is becoming more and more intrusive. If we as an industry keep going at this rate by the year 2040 the only place that is free of ads will be the bodom of the ocean (and we even have seen a billboard down there for a diving school)

The second is much more important tough. This kind of advertising is Thinking Small. Instead of having fun with a bridge, wouldn't it be better if a brand actually built a bridge? Sounds ridiculous? There you go thinking small again...